Apple Resurrects “Think Different” Marketing Campaign For Their Crappy AI

Cupertino, CA - The original “Think Different” marketing campaign, created by TBWA\Chiat\Day Agency in 1997, was a response to IBM’s slogan, “Think”. A bold, conceptual, and non-derivative message by Apple - qualities that CEO, Tim Cook, is able to propagate with his expertise in supply chain management. Apple leadership believe bringing back the “Think Different” campaign for their forlorn generative artificial intelligence will help manage user expectations in contrast to competitors until Apple is able to buy one.

“It’s no secret that Apple Intelligence sucks. It made my job at WWDC a lot easier since it is so universally dismissed, with delayed development and garbage releases, that we didn’t even want to talk about it. We’ll probably acquire a thriving incumbent and incorporate it into our brand. As a stop-gap, bringing back this campaign will give our zealots some nostalgia and the delusion that we can still build new products. Even though we haven’t built anything of note since Steve Jobs died” said SVP of Worldwide Marketing, Greg “Joz” Joswiak.